Despite the fact that the city pharmacies are, literally, at every turn & their shelves are clogged with colorful packages of medicines, people in the world more & more actively buy medicinal products through the Internet. Convenient. Fast. Cheap.
Regulars of such shops are customers, mostly men, who value their time & do not want to spend it in pharmacy queues, even consisting or 1-2 people. The “home delivery” service is successfully used by those who are currently uncomfortable buying drugs in offline mode. Ordering through the Internet is especially convenient if a person falls ill – after calling a doctor at home, he or she does not need to run to the pharmacy himself or ask the relatives. It’s also good for people with physical disabilities. It is much easier to make a phone call, make an order & get the right medicine within a few hours. All of the above is the reason why men often prefer online pharmacies.
By nature, men are rational & want to spend less time on household matters.
On the websites of online pharmacies, there is practically a full range of medicines, dietary supplements, medical cosmetics, physiotherapy devices, children’s products, linen & care items. Such an assortment certainly increases the loyalty of consumers to online sales.
To the obvious advantages of buying through the Internet can be related anonymity & privacy. Many men stick out online shopping for the opportunity to avoid the public. Buying via the Internet allows you to make a choice quietly, in a comfortable environment. The prices are also attractive. Compared with similar drugs sold in a conventional pharmacy, online purchases are much cheaper.
A few years ago, American experts published tips for owners of online pharmacies, relevant & to date.
In their opinion, a virtual pharmacy can’t exist without such a service as “consulting a specialist”, so that the buyer could ask any questions & get recommendations on medicines, including such powerful drugs as sleeping pills (Ambien, etc.), biologically active additives, medical equipment, medical cosmetics, products for moms & toddlers, orthopedic products. On the site, you need to specify the address & telephone number for communication. Here are some more rules that are important to observe:
- all drugs must have certificates of conformity,
- an online pharmacy must be fully responsible for the quality of its products,
- it is mandatory to place an on-line instruction leaflet on the medicines being sold,
- the customer must be informed on the cost of delivery,
- the assortment should constantly expand (pharmacies should put on sale items of pharmaceutical products – skin care products, juices, baby food, herbal teas, diapers, mineral water, etc.).
Then the influx of customers will increase & all regular customers will continue to enjoy a comfortable service.