For Camilo Atala Faraj, difficult times bring opportunities for development, as was the case of Ficohsa Group, which took advantage of the financial crisis to expand. The sale of global bank operations in Central America contributed to strengthen and position the banks in the region.
Atala Faraj has a deep understanding of the region’s economy and his extensive knowledge allows him to manage in times of uncertainty. For the banker, the strengthened Central American banking system is key to the productive sector and to boosting SMEs as the engine of the economy.
“Ficohsa was a company very focused on the corporate segment and a few years ago we began the process of diversifying the portfolio, focusing on the SME segment and personal banking,” he said.
Camilo Atala Faraj: Technology has changed the way banking is done.
The path towards personal banking has driven better practices for customer service, with new technologies, self-service systems and retail banking. Ficohsa, as a company that adapts to change, offers customer service tailored to each client.
For the businessman, the arrival of smartphones, mobile banking and home banking are changes to which Ficohsa Bank has been able to adapt. “The world is in constant evolution, with important changes in the way of relating with consumers, the banking sector does not escape this scenario, so it must adapt to stay current,” said Atala.
Changes bring new challenges
For Atala, these changes have brought new opportunities, which is why banks must offer the most important services through the mobile service, so that the user can have access when required.
“We maintain innovation and technology as key pillars of the various services we offer, which has allowed us to easily adapt to the needs of this generation. The digital platform, non-banking correspondents and mobile applications are some of the innovative services we are offering in response to the new demands,” concluded Atala.