What is Search Engine Reputation Management?
Search Engine Reputation Management (SERM) is essential to ensuring a positive public image for companies online. It involve monitoring and influencing the public perception of the entity and involves the further management of any negative search results or remarks related to it. SERM allows for businesses to address any negative feedback or search results quickly, helping to protect the company’s reputation on the Internet.
Search engine reputation management (SERM) provides businesses and websites with the tools to track activities that could potentially affect their reputations, as well as techniques to promote a positive image. To achieve these objectives, SERM encompasses Search Engine Optimization, Paid Search Marketing, Press Optimization, Blogging and Social Media.
Why is SERM important?
Research from ReviewTrackers shows that 94% of consumers have been dissuaded from going to a business due to negative reviews they have seen online; making it essential to pay attention to your company’s reputation. There are three main reasons why this is vital:
– Your organisation’s market value is determined by how well regarded your business is.
– Increasing numbers of users are turning to the internet to make decisions about who or what they interact with.
– People now rely on reviews from other customers to inform their choice when considering a brand.
Search Engine Reputation Management in Virginia Beach (Virginia)
Our reputation team specializes in monitoring and repairing your online presence. You owe it to both yourself and your business to be aware of how you’re perceived online. Ignorance can potentially cost you quite a bit – something you don’t want to risk. So stay informed and take action where necessary.
How does SERM Work?
Once a brand has faced reputation issues, the next step is restoring their online profile. At our company, we help brands influence a positive view of their brand through online reputation strategies. We use search engine reputation management (SERM) to manipulate the public reputation in a positive direction. SERM combines SEO, social media, and content marketing plus PR to enhance the overall online reputation of the brand. We take the following steps:
- Implement strategic content marketing and promotion on the website and various social media platforms.
- Enhance SEO tactics to encourage visibility of positive content.
- Eliminate any negative posts or content with negative sentiment.
1.- Proactive Monitoring
Proactive Monitoring is key to protecting and improving your reputation online. Search across a range of online channels, such as search engines, blogs and review platforms, to stay up to date with how you’re seen by your customers. Being active in these online conversations means you can address queries, answer complaints and handle feedback before it has a chance to turn negative. This will help build your company’s reputation on the Web.
2.- SERP Cleansing
Cleansing SERPs is a process of removing negative results from the first page of the search engine results page (SERP), for the name of your business. It’s essential to optimize the top 10 search results. To do this, you should publish new content related to your organization, such as reviews, testimonials, media coverage, guest posts and other content.
3.- Improve SEO
To improve SEO, it is important to:
- Analyse the existing website backlinks and work on improving their quality
- Detect and fix any broken links within the website
- Develop a content strategy and generate high-quality content
- Use relevant keywords which better target the target audience
- Optimize page and images for mobile and desktop search
- Improve page loading and response speed
In order to improve your website’s SEO, it is essential to analyze the current backlinks and work on improving their quality. Additionally, detecting and addressing any broken links within the website is important to ensure that users have an optimal experience. Furthermore, a content strategy should be developed to create and publish high-quality content on a regular basis and using relevant keywords to better target the desired audience. Moreover, pages and images should be optimized for both mobile and desktop users while improving page loading and response speed.
4.- Respond to Negative Content
When dealing with negative feedback on consumer forums or review platforms, it’s important to reach out to the unsatisfied customer in order to address their concerns and rectify the situation. Let them know their voice has been heard and apologize for any negative experience they may have had. Responding promptly and courteously to negative customer feedback can help to win back the goodwill of those unsatisfied, potentially promoting customer loyalty and a positive opinion of the company. Proactive monitoring of consumer forums and reviews can help to ensure any negative opinions are heard and addressed, and can ultimately save your brand’s reputation.
5.- Social Media Presence
Social media is a powerful tool to help build credibility, authority, and trust with your customers. By consistently engaging and connecting with your audience, you can significantly enhance your SERP positions. All of the positive comments and feedback that occur on your social media channels provide Search Engines with an indication of your trustworthiness and authority, resulting in improved rankings.
It’s an excellent way to continually connect with your customers and promote your brand. By actively participating on social channels, you’ll create more opportunities to engage with your target audience and gain a more positive online presence. Ultimately, this will lead to improved SERP positions.
6.- Push Positive Content
Social media is a great way to expand your customer base, enhance your reputation as a leader, and foster trust. It gives you a platform to reach out to customers, helping you to improve your visibility in SERPs. Growing positive recognition and feedback of your company on social media will have a major influence on search engine rankings. The more engagement you can generate through social media, the greater the level of trustworthiness search engines give your brand.
Conclusions for SERM
In order to get started with SERM, three key tips are necessary. Firstly, it’s important to monitor your online reputation; this involves keeping track of your social media accounts and activities related to your business both on and offline. To build a faithful following, it’s essential to engage and be active on social media platforms. Secondly, it is important to pay attention to the reviews and feedback of customers. It is important to address both positive and negative comments for it will promote trust and transparency. Finally, aim to create great customer experience. This involves being timely in reply to inquiries as well as placing yourself in customers’ shoes and customizing services for their benefit. Our Search Engine Reputation Management experts can help you achieve the best results. Our network of agencies has worked on more than 500 projects in over 30 countries.