net, draft, linen and an unimaginable return

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If we talk about fashion, eastern tip always seems to be one step ahead of the Atlantic Coast, as its clientele is aware of What were the latest trends in European nerve centers? such as Saint Tropez, Ibiza, Marbella and southern Italy.

I saw it on the Amalfi Coast”, “I dressed up on the French Riviera”They are common responses, without breaking a sweat, in La Barra, Montoya or the Mansa stops.

Stained glass, exhibition and ostentation, Punta del Este is all this and more. That is why it is not unusual to find celebrities like Pampita, Dolores Barreiro, Isabel Macedo, Bárbara Diez, Agustina Casanova or Julieta Poggi wearing attire that are a has to in this exclusive geography. Ah, apologies in advance: if we talk about fashion, and in Punta, we cannot ignore a glossary worthy of the place: outfit, must, trendy, stylish, celebrity, hit, vintage and Wownever missing.

“There is a direction, an orientation of what is sought and intended, without a doubt there are outstanding garments, If not, it wouldn’t be Punta del Este, but this year I dare to say that anything goes. In that anything goes, the package is broad and varied,” he tells him. Clarion the Uruguayan trend specialist and stylist Christian NavarroAuthorized word to refer to Puntaesteño fashion attire.

“This year they became strong linen, red dresses and openwork, that were a fury in the Famous and, finally, many girls, but also women of 40 and 50 years old, filed behind them. But you have to keep in mind that Punta has a distinctive style rooted in beach destinations, where sarongs, hats, linen and light tones predominate, as you can see in those groups of girls who are drinking mate,” Navarro teaches. field in Montoya, next to Clarion.

The model and dancer Julieta Poggi opted for an openwork “uniform”, which breaks it in the season. Photo: Ramiro Souto

The heat is intense and the temperature is 32 degrees. With the specialist we zigzag among tourists, where there is no shortage of lounge chairs, ice cream, mate and trick matches. “Daily attire on the beach follows a pattern,” Navarro continues his lesson.

In Uruguay, in general, the design offer is usually quite limited, clearly divided into three well defined categories: the beach trend, the one aimed at festive events and the one intended for cocktails, which is where you can most appreciate the post, what Punta del Este is in terms of trends.

Micaela (44) just bought it for 50 dollars. on a silver stand, this crochet dress.

On the walk with Navarro, openwork outfits and linen are repeated. “Although it is seen much more now, the look beach is quite similar year after year, with some small details, but the base hat, glasses, tunics, caftans and swimsuits, but nothing Wow. That is why I am convinced that Punta prevails at night, where more emphasis is placed on attire and where it really makes the difference. The style is very broad, which this year massively adds an accessory: highly developed bags, with exotic leather shapes, broken and fabrics.

William, a street vendor who has been walking these beaches for thirty years, appears on our path. “Linen pants and shirts, which he had available 40 and 50 dollars They flew away, all I had left was this aqua green dress.” Navarro listens carefully and adds. “Everything I told you before is worth it, this year much more than other summers you see colorful clothes… Reds, blues, yellows, that would have been unimaginable before.

Lots of skin with this year’s fashion: linen and openwork, a formula that was consolidated this season in Punta del Este. Photo: Ramiro Souto.
Punta’s complete uniform for the 2024 season: crochet and openwork hat. Photo: Ramiro Souto

On the beaches of La Mansa, between stops 1 and 10, the crowd is surprising. It is true that, unlike the Argentine coast, in this exclusive enclave in the first days of January the days were accompanied by temperatures above 30 degrees.

“In the second stage, which started on Monday the 8th, we announced that there is less foam, but not less people. The Brazilians, regulars at the end of the year parties, left, but other tourists who are not as visible arrived and the reservations remain the same as the previous week,” says Martín Laventure, tourism director of Punta del Este.

Transparencies and openwork are also suitable for women over forty years of age. Photo: Ramiro Souto

The walk along the central beaches continues, now, with the Uruguayan Sofía Quartino, a trend specialist. “What I have been seeing is that there is a ratification for artisanal garments woven in crochet, knit and openwork. White and beige linen is also being seen a lot, and I would tell you that Because it is a very fresh natural fiber, linen dominated the show both on the beach and in the city.. Colored linen tunics and pants are in fashion., that have catapulted themselves as one of the strong trends”.

Understanding and enthusiastic, Sofía points out other pieces that are a reference for the incipient 2024. “Those that are there,” says a group of girls in Parada 5, “come from the European summer and the unstitched in places like Ibiza and Marbella: they are the t-shirts with sarongs used as skirts, combined with crochet bags. Note that one in five women use it. And I can’t leave aside the strong colors – as Navarro had said – that reappear after several years. “People are encouraged and street vendors also offer them on their cane racks.”

At cocktail hour, red dresses over bikinis also caught the attention of the season.

Sofía has to continue with her obligations but before leaving the Uruguayan sands she remarks: “As for bikinis, the range is wide, but there are plenty of the smallest and high-waisted ones. Also the classic triangle on the top and the strapless one. Look at the shore – aputa -, that the entire tights are still in force, which have been in force for a short time, because three years ago you couldn’t see one even dreaming… And as for the footwear, there is no doubt that Birkenstock sandals for men and women have just taken over the sand.”

A trend that repeats itself: Birkenstock sandals for men and women.

Generous, the specialist also made reference to the nights of the East. “The fashion of high top texan boots Matching short skirts and mini tops, with a thin strap, it is the night uniform that was strengthened compared to what had appeared last year. There is also no lack of pull apartthe garment that has strategic cuts in certain sectors, and that it is being seen everywhere.” But in terms of details, both specialists agree that “this summer there is a broader spectrum, like anything goes, is it here to stay?”

Punta del Este. Special delivery

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